Chief Marketer Staff

• TransUnion Acquires TrueLink

  Trans Union will announce today that it has acquired a controlling interest in TrueLink Inc., an online provider of credit information to consumers, sources

• Mail Stream: A Report on Incoming Direct Mail

  Smith+Noble The latest mailing from window decor and accessories cataloger Smith+Noble is the first to promote a unique non-profit organization that provides

• Court Stops Advance-Fee Credit Card Scam

  A federal court has temporarily halted the business practices of a Canadian company charged by the Federal Trade Commission with operating an advance-fee

• Agencies

  Live from NCDM: Winners and Losers in the Loyalty Game

  Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive

• Experian Adds Custom Capabilities to Prime Performance Modeling Suite

  Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

• Experian Adds Custom Capabilities to Prime Performance Modeling Suite

  Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

• MemberWorks to Market Victoria’s Secret Loyalty Program

  MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

• Agencies

  Live from NCDM: The Case for Consumer-Centricism

  What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

• KnowledgeBase Marketing Launches Online Behavior Segmentation System

  KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and registered with, online transactional data and age.

• DIRECT Listline

  Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes