Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include:
Prime Performance Acquisition, a prospecting tool that enables marketers to find lookalike prospects based on the characteristics of their existing customers. Names are drawn from Experian’s Insource, Behavior Bank and Z24/CircBase databases, as well as its national Business Database.
Prime Performance Customer Loyalty, a defection analysis system that predicts a customer’s propensity to leave and allows marketers to determine if the customer’s potential value exceeds the cost of a retention campaign.
Prime Performance Customer Development, which segments customers according to their cross- and up-sell potential, as well as creating opportunities for customer reactivation of dormant or inactive customers.
Prime Performance Interactive, a capability that links direct mail with real-time tracking technology, thereby allowing marketers to make on-the-fly adjustments to their campaigns.
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