Chief Marketer Staff

• Agencies

  Columbia House Adds Member Services

  Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant’s membership

• Agencies

  Ask the pharmacist

  Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

• Agencies

  News briefs from Directmag.com

  Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

• Tipping point

  The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.

• Agencies

  Data Intelligence

  Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

• Easy Riders

  Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

• Agencies

  Spring Break 101

  Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

• R.S.V.P.P.

  What’s a retailer to do? Holiday shopping tanked, the economy’s double-dipping, terrorists and war are glowering on the horizon, and winter’s chill won’t

• Agencies

  Customer Segmentation: Problems, Solutions

  Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

• Agencies

  The Wisdom of Bob Kestnbaum

  Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department in 1959 when he was given an impossible assignment. Someone