Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp.
Trilegiant’s membership programs will be sold to Columbia House members during inbound customer service calls and toll-free shopping calls.
Columbia House will do the selling through its own call centers, but Trilegiant will train the firm’s customer service reps, said Bill Ostroff, chief marketing officer at Columbia House.
Ostroff declined to give a revenue projection, but said
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