Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department in 1959 when he was given an impossible assignment.
Someone at a cocktail party had persuaded Chuck Percy that the firm could sell $150 movie outfits by mail. The project was dumped on Kestnbaum’s boss Max Sroge. And Kestnbaum, a Harvard Business School graduate without a clear idea of what he wanted to do, became a key player in a major syndicated mail order program.
Network
