Chief Marketer Staff

• Prospectiv Direct Opens its Doors

  Prospectiv Direct Inc., the newly formed parent company of online marketing firm Eversave, has opened its doors in Woburn, MA. The company hopes to be

• Points of Light

  This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

• Digital

  Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO

  Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

• Mailer Groups Hope CSRS Legislation Can Avert Rate Filing

  Mailer groups are hopeful that Congress can pass legislation to resolve the U.S. Postal Service’s old pension obligations in time to avert a new rate

• H&R BLOCK LIGHTENS UP DURING TAX-TIME CRUNCH

  To keep its services front of mind as the deadline for filing taxes approaches, H&R Block has teamed with CBS for a new promotion. The Just Plain Funny

• Wientzen Promises to Improve Timing of DM Days

  The Direct Marketing Association, the new owner of DM Days in New York, hopes to avoid the scheduling conflicts that have occasionally plagued the event.

• Live from Gartner CRM Summit 2003: Nectar Feeds Sainsbury’s Segmentation Efforts

  Two years ago, Sainsbury

• HONDA SHIFTS INTO HIGH GEAR WITH CIVIC TOUR

  Honda kicks off its third Civic Tour next month with MTV’s “Total Request Live” as title co-sponsor, two headlining alternative bands and increased promotional

• HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS

  The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

• FEDS BREAK UP COUPON FRAUD RING

  In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out