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  • DMA Hall of Fame Member Joan Throckmorton Dies

    Joan Throckmorton, a member of the Direct Marketing Association’s Hall of Fame and a former DIRECT columnist, died Thursday following a long illness,

  • Privacy Ballot Initiative Sought in California

    The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

  • Penney Catalog Sales Drop Less Than Expected

    J. C. Penney Co. Inc. reported sales of $2.2 billion for the month ended Feb. 22, off 1.3% from $2.3 billion last year. The Plano, TX firm posted catalog

  • Spiegel Direct Sales Drop 30%

    The Spiegel Group reported sales of $120.1 million for the four weeks ended Feb. 22, off 23% from $156.6 million last year. Total direct sales decreased

  • Lake Group Manages Bauer Publishing

    The Lake Group Media has been tapped to manage the Bauer Publishing files, with more than half a million names. These women

  • Donnelley Acquires Logistics Firm

    R.R. Donnelley has acquired Momentum Logistics Inc., a Florida-based package distribution services company for $17 million. The acquisition reportedly

  • Prospectiv Direct Opens its Doors

    Prospectiv Direct Inc., the newly formed parent company of online marketing firm Eversave, has opened its doors in Woburn, MA. The company hopes to be

  • Privacy Ballot Initiative Sought in California

    The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

  • J. Crew Revenue Declines Nearly 15%

    J. Crew Group, Inc. reported revenue of $45.6 million for the four weeks ended March 1, off 14.6% from $45.6 $53.4 million last year. Net sales for the

  • List and Database News

    Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction