Joan Throckmorton, a member of the Direct Marketing Association’s Hall of Fame and a former DIRECT columnist, died Thursday following a long illness, the DMA said. She was 71.
The cause of death was not known at deadline.
Throckmorton had most recently been president of Joan Throckmorton Inc. She was a direct marketing consultant, direct mail creative expert, teacher, speaker and author.
During her career, Throckmorton worked at Time Inc., Doubleday & Co. Inc. and American Heritage. While at Time she helped launch “The Life Picture Cookbook.” She also worked on Sports Illustrated as circulation promotion manager, and later was assistant to Time’s chairman of the board.
Throckmorton wrote the “Looking Back from Tomorrow” column as well as occasional features for DIRECT in the late ’90s. Earlier on, she was a contributor to DM News. She authored “Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It,” in 1986.
Throckmorton was one of the founding members of Women’s Direct Response Group and was a member of Women’s Forum Inc. She was selected as one of the “Top 100 Corporate Women in America” by BusinessWeek magazine and was named the Direct Marketing Woman of the Year by the Women’s Direct Response Group Inc.
Throckmorton was inducted into the DMA Hall of Fame in 1997.
“Yesterday, the direct marketing industry suffered a great loss with the passing of Joan Throckmorton,” said DMA president H. Robert Wientzen in a statement. “Joan’s contributions to the industry were significant and her pioneering spirit served as an inspiration to others in the industry. She was truly an industry legend.”
Throckmorton’s husband of 35 years, Sheldon Satin, died in February 2002. Survivors include a sister, Nanette J. Stickney, and two stepchildren.
A memorial service for Throckmorton will be held at the Pound Ridge Community Church in Pound Ridge, NY, on Saturday, March 22 at 11 a.m.