Chief Marketer Staff

• Tasty Baking Spends $2 Million To Promote Tastykake

  After more than a decade of next to nil advertising, Tasty Baking Co. has hired an ad agency and plans to roll out with a major integrated campaign over

• Telemarketing Guru Lee Van Vechten Dies

  Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

• General Mills Sales Up 11 Percent

  General Mills posted an 11-percent increase in net sales to $2.65 billion for third-quarter fiscal 2003. Mills credits lower promotional spending, pricing,

• HUNGRY-MAN AND “KING OF QUEENS” PARTNER IN $7 MILLION SWEEPS

  To celebrate the syndication premiere of “The King of Queens” this fall and the 30th anniversary of Hungry-Man foods, Sony Pictures Television and Pinnacle

• War Prompts Brand Boycott

  Icon brands including McDonald’s, Philip Morris, Texaco, Gap, Starbucks, Nike and Disneyland are the target of Boycott Brand America, an anti-war demonstration

• COCA-COLA OFFERS AIR TIME TO BUDDING THESPIANS

  While not as grandiose as the Pepsi-backed $1 billion game show contest set to debut on the WB this summer, Coca-Cola is also getting into the “reality

• List and Database News

  Premier Executives at-Home Address A 17.2-million-name file identifies executives who respond to business direct mail from their home address. The source

• CINGULAR DIALS INTO SPRING BREAK

  This Friday, Cingular Wireless will back its new pre-paid calling service KiC (Keep in Contact) with the LAUNCH Concert Series targeting Spring Breakers

• Short Cuts

  Wine.com Inc. has appointed Jonathan Sebastiani to the new post of managing director, business development. Sebastiani will spearhead the development

• EXECUTIVE HEADS ROLL AT KMART

  Bankrupt Kmart Corp. is biting into the executive ranks with its latest round of job cuts, including laying off Steve Fueling, senior vp-marketing and