Icon brands including McDonald’s, Philip Morris, Texaco, Gap, Starbucks, Nike and Disneyland are the target of Boycott Brand America, an anti-war demonstration started March 19 by activist group Adbusters Media Foundation, that has generated 20,000 signatures so far.
The group encourages consumers to register at their site and make known their disagreements with U.S. plans to invade Iraq by boycotting American brands. An e-mail call to arms tells consumers: “You decide what brands and products stand as symbols of America’s new empire-building project, and you decide how you’ll make your statement. …When the bombs start falling, the boycott begins. Within days, we’ll launch … targeted boycotts to make a visible statement against the symbols of American power that we live with day to day.”
Vancouver, British Columbia-based Adbusters uses “culture jams” such as Buy Nothing Day (the Friday after Thanksgiving) to protest marketing and consumerism (February 2002 PROMO).
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