Chief Marketer Staff
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Investment Training Firm Settles FTC Charges
A marketer who allegedly deceived consumers in Web advertisements for investment training courses has a consent decree settling Federal Trade Commission
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Appeals Court Restricts Junk Faxes
In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets
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Experian Acquires Regional Credit Bureaus
Experian has acquired the consumer credit assets of three regional credit bureaus: Credit Bureau of Provo, Provo, UT; Credit Bureau of Ogden, Utah, and
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Abercrombie & Fitch Accused of Purveying Soft Porn
An anti-porn group in St. Louis, MO, has accused Abercrombie and Fitch of displaying “soft porn” it its stores. Citizens Against Pornography recently
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FDA Cracks Down on Mail Order Drug Marketer
The Food and Drug Administration (FDA) has accused mail order pharmacy Rx Depot Inc. of illegally running a storefront operation to import prescription
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Airborne in Talks to Sell Ground Operations to DHL
Airborne Inc. is negotiating to sell its ground operations to DHL Worldwide Express, Airborne confirmed. DHL would pay cash at a premium over the express
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Short Cuts
Outdoor cataloger Cabelas
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Appeals Court Restricts Junk Faxes
In a decision that could affect challenges to spam, a federal appeals court has ruled that a law restricting junk faxes was constitutional. This sets
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Mail Stream: A Report on Incoming Direct Mail
The first Action Playbook catalog from the Footstar Corp. is described as ‘the book’ for best athletic gear. Marketed as the bible of sporting merchandise, catalog editors recommend customers “guard it with their life.”
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List and Database News
First Fone Connects MKTG Services has been named manager of the First Fone Connects file. This list includes the names of 3 million people who have connected