Chief Marketer Staff

• Statlistics Awarded PennWell’s Business and Industrial Lists

  Statlistics has been awarded list management responsibilities for PennWell

• Bogus Telemarketer Gets 10 Years

  A Canadian man has been sentenced to 10 years in prison on charges of conspiracy and mail fraud in connection with a telemarketing scheme he operated

• AOL Lays Off 425 Call Center Employees

  America Online has laid off 425 mostly technical support employees in its Ogden, UT; Columbus, OH; Oklahoma City; and Tucson, AZ call centers. Spokesman

• COOLSAVINGS TARGETS ONLINE BROWSERS

  Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation

• Former eToys CEO Joins Gap Direct as President

  Toby Lenk is joining Gap Inc. as president of Gap Inc. Direct, the company

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• VISITSCOTLAND KICKS UP HEELS IN NEW YORK

  The cobwebs may just be starting to clear from the blitz of St. Paddy’s Day promotions but now it’s the Scot’s turn. A weeklong series of promotions sponsored

• E-centives Trims Expenses, Net Loss in 2002

  E-centives, a provider of online direct marketing technology and services, cut its annual net loss from $45.6 million to $17.4 million in 2002. The Bethesda,

• SCOTTS BLOOMS AT WAL-MART

  The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long