Chief Marketer Staff

• Letters to the Editor

  Richard, I agree 100%: The economy is a challenge, not a brick wall.

• List and Database News

  Home Business Owners There are 1.6 million records in the 12-month-file of Home Business Owners. Demographic and psychographic data elements are available.

• Yesmail Brand Will Survive InfoUSA’s ClickAction/Yesmail Merger

  When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing

• HVDMA Luncheon on April 2

  The Hudson Valley Direct Marketing Association Summit Conference luncheon will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual

• Short Cuts

  Michael Elbrecht has been hired as a sales executive at Datagence in Red Bank, NJ. He started his new job on March 10. Elbrecht had previously been sales

• New York Sun Gives Circulation an $800,000 Boost

  The New York Sun newspaper will spend $800,000 during a six-week circulation-boosting effort. The campaign, which begins March 31, includes direct response

• List and Database News

  American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually

• Loose Cannon: So What if it’s the Economy?

  There

• R.H. Donnelley Starts Consolidation, Will Cut 190 Jobs

  R.H. Donnelley Corp. is consolidating its publishing operations, eliminating 190 jobs in the Blountville, TN facility and other locations. The move by

• SCOTTS BLOOMS AT WAL-MART

  The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long