When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing Kathy Sullivan.
“Yesmail has more brand awareness and equity,” she said.
Omaha, NE-based infoUSA acquired ClickAction in October 2002, and Yesmail in early March of this year.
Current plans call for Yesmail to be split in two. Its e-mail marketing services will be merged with ClickAction
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