Chief Marketer Staff

• Loose Cannon: The Archest Column Yet

  When I was eight, I was unshakably loyal to a manufacturer

• States Sue Cross Country Bank Over Sub-Prime Marketing Tactics

  Two states have sued Cross Country Bank, of Wilmington, DE, alleging that it defrauded and harassed low-income consumers with poor credit. The suits,

• European Commission Mulls Tougher Marketing Rules

  New rules being considered in Europe could hurt direct marketers. A proposed unfair-practices law drafted by the European Commission would prohibit companies

• New England DMers Awarded for Doing More With Less

  HuntDirect, Mullen, Silverscape, Sullivan Creative Services, Ltd. And L.W. Robbins Associates were the big winners in “Direct Marketing on a Shoestring

• TAYLOR NELSON SOFRES EYES NFO

  Market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based company,

• J. Crew Group Revises Net Loss Forecast

  J. Crew Group Inc. has revised its net loss figures upward to account for a change in its inventory distribution. The firm increased its fourth-quarter

• KODAK CELEBRATES THE YANKEES WITH “DAILY NEWS” SECTION

  In its largest circulation-building promotion to date, The New York Daily News is helping the Yankees celebrate its 100th anniversary. Starting this Sunday

• “MAGIC SCHOOL BUS” STOPS AT KRYSTAL RESTAURANTS

  Scholastic Entertainment’s Magic School Bus property will be featured in kids’ meals at more than 400 Krystal QSR locations in the Sun Belt states this

• Agencies

  INCENTIVE SHOW TAKES ON A NEW FOCUS

  The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

• CADBURY SCHWEPPES SEALS DEAL TO BUY ADAMS FOR $4.2 BILLION

  Cadbury Schweppes has completed the acquisition of Adams confectionery business from Pfizer Inc. for $4.2 billion, plus $450 million for tax benefits.