Market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup.
The UK-based company, which also owns New York City-based CMR, released a statement earlier this week confirming press speculation that it is in discussions with NFO parent Interpublic Group. The statement also declared that the asking price is below the $500 million figure being bandied about in the press.
Interpublic, which is struggling to reduce debt, put Northwood, OH-based NFO on the block in January. NFO offers market research on industries such as packaged goods, automotive and healthcare.
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