Chief Marketer Staff

• J. Brown hires branding veterans

  Co-marketing agency J. Brown has hired Bernie Trueblood as its new VP-marketing, and Ed Zambie has filled the newly created position of VP-sales promotion.

• Live From NYC: Harden Wins Wine Challenge

  Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

• News Briefs

  DR PEPPER/SEVEN UP’S: Hawaiian Punch will introduce its new Bodacious Berry and ‘Mazin Melon Mix flavors, with the Clownin’ Around Tour which will run

• Agencies

  Live from The Incentive Show: NAAG Examines Consumer Promotions Increases

  Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive

• Sony Pictures Promotes George Leon

  Sony Pictures Entertainment has tapped George Leon to head up a new office in London. Leon, a 2003 PROMO Marketer of the Year (January 2003 PROMO) was

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.

• Agencies

  Live from The Incentive Show: New Products and Services Abound

  Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

• Baskin-Robbins Scoops X-Men 2 Tie-In

  The mutants are back. Twentieth Century Fox’s X-Men 2 lands on screens May 2 and Baskin-Robbins is on board as a promotional partner. The Glendale, CA-based

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.