Chief Marketer Staff

• Short Cuts

  Campbell-Ewald, a Detroit-based ad agency, has named Timothy G. Copacia as executive vice president, account director. He will be responsible for new

• Database Directors Earn Biggest Bucks in DB Field: Crandall

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• HSN Names Three Executives

  HSN has named Frank Han executive vice president and general manager, hsn.com. The television home shopping network has also named Richard Ogawa vice

• Experian Acquires Two Small Credit Bureaus

  Experian, has acquired of the consumer credit assets of Credit Bureau of El Paso, TX and Credit Bureau of Lawton, OH for an undisclosed amount. Included

• InfoUSA Posts Income Gain in Quarter

  InfoUSA reported net income of $6.9 million for the first quarter, up from $4.9 million last year. The business information compiler reported net sales

• E-mail Coalition Floats Plan to Stop Spam

  The E-mail Service Provider Coalition of the Network Advertising Initiative plans to announce a blueprint for an Internet-wide technological solution

• PostalWatch Blasts USPS Priority Mail ADS

  The U.S. Postal Service is fraudulently advertising Priority Mail as an inexpensive two-day delivery service on television and in newspapers, charges

• Mail Stream: A Report on Incoming Direct Mail

  American Girl doll maker and Hallmark Gold Crown stores have launched by direct mail a summer-long promotion that encourages young girls to become active readers, doll collectors and, eventually, Hallmark Gold Crown stores.

• VISA TROLLS FOR FRESH IDEAS

  Visa USA wants to make a young inventor’s dream come true with a national skills contest dubbed Ideas Happen. Through May 23, consumers ages 18-29 can

• Letters to the Editor

  Re: Donn Rappaport