Chief Marketer Staff

• KOTEX TAPS YAHOO’S MUSIC BEAT TO REACH TEENS

  Kimberly-Clark Corp., the parent of Kotex, has ratcheted up its online support for the product in an effort to reach teen girls. Kotex will piggyback

• MOBILE MEDIA LAUNCHES HISPANIC MARKETING DIVISION

  Event marketing firm Mobile Media Enterprises has launched a Hispanic marketing division offering marketing counseling and tactical execution to advertisers

• KELLOGG READIES AUCTION LAUNCH

  Kellogg Co. is taking another stab at loyalty marketing, this time via online auctions. The company is launching Kellogg Kash next month across four brands

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• BOISE CASCADE SUES STAPLES OVER MARKETING SLOGAN

  Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.

• ‘MORTAL COMBAT’ POSTER CALLED OFFENSIVE

  Britain’s Advertising Standards Authority has deemed a promotional poster, advertising the video game “Mortal Kombat,” offensive. The authority ruled

• Equifax Shows Growth in First Quarter

  Information provider Equifax Inc. posted first quarter revenues of $301.6 million, a 16% increase over the $259 million reported for the first quarter

• Pushing the Envelope: Oh Yeah, Baby

  As I’ve noted before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing and customer

• ValueClick Revenue Up 57.5%

  DM technology and media provider ValueClick Inc. reported first quarter revenue of $19.5 million, an increase of $7.1 million from revenue of $12.4 million

• Digital

  Google Acquires Applied Semantics

  Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.