Event marketing firm Mobile Media Enterprises has launched a Hispanic marketing division offering marketing counseling and tactical execution to advertisers and agencies targeting the U.S. Hispanic market.
Dennis Hernandez has been named to head the new division as director of Hispanic marketing. Most recently, he worked with CIE USA, an entertainment and event marketing company headquartered in Mexico, as director of sponsorship. He has also worked for Univision and Telemundo. Mobile Media is headquartered in Atlanta.
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