Chief Marketer Staff

• List and Database News

  Catalog Clothes Buyers This new file of mail order shoppers features 173,260 individuals who, within the last three months, have purchased clothes through

• Innis Maggiore Group adds promotion to ads

  In March, advertising and p.r. group Innis Maggiore Group announced the establishment of a sales promotion department under Scott W. Edwards, a former

• Agencies

  CLARIFICATION

  An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following

• McCann Launches Division Targeting Young Adults

  McCann-Erickson has launched TAG, a unit to help target the 18-24 young adult market. Lori Senecal, McCann New York executive vice president, director

• Live From FTC Forum: What Spam Costs

  Spam is infiltrating Chris Shivers

• Agencies

  letters to the editor

  INDEFENSIBLE Sometimes, there is exactly a right word. Here it is ironic. On Saturday morning, as I was reading that whining claptrap article by Don Jackson

• Agencies

  DMer Chanes Indicted in $230M Web Scam

  Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

• Sassoon Sues P&G

  Hair care mogul Vidal Sassoon has filed a lawsuit against Procter & Gamble, accusing the CPG of breach of contract and fraud in its dealings with the

• Bird Watching

  If Harry Potter’s involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles

• Spidey Sensation

  The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make