McCann-Erickson has launched TAG, a unit to help target the 18-24 young adult market.
Lori Senecal, McCann New York executive vice president, director of account Management and Craig Markus, senior vice president, group creative director, will head the unit, named afte the children’s game. The company describes TAG as a resource for new and existing clients –including Interbrew and Microsoft whose spending against the young adult audience tops $100 million.
TAG is partnering for support in urban marketing with Blue Flame Marketing + Advertising, a lifestyle marketing company, led by CEO Sean “P.Diddy” Combs. The unit will also encompass other McCann-Erickson WorldGroup companies, including Universal McCann, in media; MRM Partners, in direct marketing; Momentum, in promotions/event marketing; and Weber Shandwick in public relations.
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