Chief Marketer Staff
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E-mail Erroneously Tells Kellogg Sweeps’ Entrants They Won
Kellogg Co. and American Airlines continue the 25,000 Miles-a-Day sweepstakes despite a computer glitch that erroneously sent winning messages to thousands
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World Golf League Commits $2 Million to Direct-to-Consumer Marketing
The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional
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USA Interactive Acquires Lending Tree
USA Interactive will acquire LendingTree Inc. for $722 million in stock, giving the company entry into the financial services arena. The deal gives New
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Letters to the Editor
I enjoyed the first three paragraphs and then it was my stomach
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US Supreme Court Allows Telemarketing Case to Proceed
The United States Supreme Court ruled Monday that Illinois may press a fraud case against Telemarketing Associates Inc. The Court ruling overturned an
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Warner Bros. Dangles Prizes for Liquid Loot
Warner Bros. Records will be offering music experiences and memorabilia as prizes for Dr Pepper/Seven UP’s LiquidLoot online rewards program, debuting
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Hallmark to Air Third Title Sponsorship Skating Event
In the third of a three-part series centered around key holidays, Hallmark this weekend celebrates Mother’s Day with a skating event showcasing some of
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Iraq War, Fulfillment Changes Tamp Geerlings & Wade’s First Quarter Results
Wine direct marketer Geerlings & Wade had a net loss of $985,000 in first quarter 2003, up from a net loss of $741,000 a year earlier. The company
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New York City Tourism Board Expands Restaurant Week
NYC & Company, the city’s official tourism marketing company, has transformed its popular 11-year old Restaurant Week promotion into a lunch date and
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Michael Mayor Aims for Industry Consensus on E-mail Permission Terms
Michael Mayor, president of NetCreations, wants to persuade the e-mail industry to agree to a set of definitions about opt-in e-mail. Mayor, who is chairman