The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional tournaments.
The ads include a 30-minute infomercial, which is set to air on ESPN1 and ESPN2 in key markets, including Florida, California, Texas, North Carolina, New York, Pennsylvania, Michigan, Ohio and Illinois. Thirty second, as well as two- and four-minute versions, are slated to appear nationally on The Golf Channel.
The long-form spots began airing earlier this month, and will run through August, according to Michael Pagnano, the World Golf League
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