Warner Bros. Records will be offering music experiences and memorabilia as prizes for Dr Pepper/Seven UP’s LiquidLoot online rewards program, debuting in June.
Through August, consumers who purchase specially marked packs and bottles of 7 UP, Diet 7 UP, dnL, Sunkist Orange Soda, A&W Root Beer and Canada Dry Ginger Ale can look for alphanumeric codes printed under bottles caps and inside 12 packs that can be turned into points at www.liquidloot.com. The points can be redeemed for prizes.
The Liquid Loot auction is powered by San Jose, CA-based eBay. Zipatoni, Chicago, handles creative.
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