Chief Marketer Staff

• Agencies

  Ad for Advair Diskus Misses Target by a Mile

  I am indebted to reader Jack Fountain for calling my attention to the subject of this issue’s makeover. He wrote me the following letter: As a subscriber

• Agencies

  Slipping Past the Filters

  Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

• Agencies

  Baby Boom

  Parents-to-be who are expecting happy bouncing direct marketing offers will find more of them in their mailbox than in their e-mail inbox. The ever-expanding

• Food Network Uses Radio to Promote Series

  This summer The Food Network is encouraging viewers in 15 cities to take note of its favorite local culinary offerings. Starting today, each weekly episode

• Survey: Online Sales Vault 48%, Profitability Improves

  (Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

• Agencies

  letters to the editor

  DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

• Pokmon Plays at Wendy’s

  Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set

• Agencies

  Consumers Hit the Spam Button

  Some 71% of consumers believe that by clicking on a This Is Spam or Report Spam button in their e-mail they are attempting to unsubscribe from an e-mailing.

• List and Database News

  Joho TV Buyers Acton Direct has introduced this new-to-market list of 581,247 consumers who have purchased products via infomercials shown on cable television.

• News Briefs

  KRISPY KREME DOUGHNUTS: will hold an Armed Forces Day promotion May 17, to honor the uniformed service members and the USO. Participating stores will