Chief Marketer Staff

• Agencies

  Marketing Loyalty to Boomers

  The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style “Lost Decade” marked by low GDP growth and high unemployment

• Agencies

  Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling

  A new campaign by quick-serve seafood chain Long John Silver’s combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000

• Agencies

  P&I Postscripts

  GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers

• Make Your Digital Shopping List

  Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don’t show results

• OgilvyOne Hires Director Of Experience Planning

  Phil Buehler will join agency OgilvyOne as director of experience planning.

• Agencies

  Kraft Foods Retains Epsilon For CRM Work

  Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.

• Email

  Top-Line Results Shine For ExactTarget

  E-mail marketing firm ExactTarget recorded $95 million in revenue during 2009, with contracted revenue jumping to $114 million.

• Merkle Promotes Zhengda Shen to COO

  CRM marketing agency Merkle has promoted Zhengda

• Mobile

  ShopNBC Revamps Its Mobile Access Platforms

  ShopNBC has launched new mobile e-commerce capabilities as well as version two of its ShopNBC iPhone application.

• Digital

  Chinese Search Engine Baidu Boosts Fortunes In 2009

  Executives at Chinese search firm Baidu are no doubt hoping the Chinese year of the Tiger, which begins Feb. 14, will be as prosperous for the company as the year of the Ox has been.