Chief Marketer Staff
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Agencies
Cenveo Acquires Clixx Direct Marketing
Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum.
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LeapFrog Reports Income of $29.3 Million
LeapFrog Enterprises Inc., an online educational product marketer, reported net income of $29.3 million for the fourth quarter, compared to a net loss of $44.1 million last year.
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LML Systems Income, Revenue Surge
LML Payment Systems Inc. posted net income of $616,000 for the third quarter, an increase net income of $281,000 in the prior year.
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Caring.com Names Liang VP and GM
Caring.com has named Evan Liang vice president and general manager.
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Hanover Taps Demandware for Online Services
Hanover Direct Inc. has chosen Demandware, Inc to provide online marketing services.
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Agencies
New Approach Expands Burger King’s Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
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Denny’s Super Giveaway Redux: Now with More Follow-through
The 2.0 version of Denny’s Super Bowl breakfast giveaway handed out about the same number of free breakfasts as last year
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Target Takes its Gift Cards Mobile
Target shoppers looking to pay for their purchases with a Target gift card now have another option besides whipping out the plastic at the checkout
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Eprize Hires Matt Wise as CEO
Interactive promotions agency ePrize has named Matt Wise as its chief executive officer. The position takes effect March 1
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Agencies
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR