Chief Marketer Staff

• Momentum Wins Promo Work for Allied Domecq QSRs

  Momentum Marketing has won promotion business from Allied Domecq Quick Service Restaurants for its Togo’s Eateries, Dunkin’ Donuts and Baskin-Robbins

• Pushing the Envelope: A Nostalgic Micro-Moment

  People are always asking me how I got started writing this column. Well, okay, no one has ever asked me that. Despite that glaring oversight, I present

• DMA Applauds Carper’s Postal Reform Bill

  The Direct Marketing Association expressed its support for the Postal Accountability and Enhancement Act of 2003, a piece of legislation introduced yesterday

• List and Database News

  Blue Horizon Media Product buyers There are 36,323 last-18-month mail order buyers named here. The file is 97% male buyers of adult videos and magazines.

• Nextel Steps In as R.J. Reynolds Drops NASCAR Sponsorship

  Nextel Communications and NASCAR are expected to announce today that the wireless company will be taking over as title sponsor of NASCAR’s highest profile

• DMA Expels Infolink Technologies for Sending Unsolicted Faxes

  The Direct Marketing Association has removed Infolink Technologies Ltd., Toronto, from its membership roster based on a recommendation from its Teleservices

• Cross Media Marketing Enters Chapter 11 Bankruptcy, Will Liquidate Company

  Cross Media Marketing Corp., New York, filed for Chapter 11 bankruptcy protection on June 16. The filing, done in the United States Bankruptcy Court for

• Goodman Marketing Partners, A DM Agency, Opens

  Goodman Marketing Partners Inc., a full-service direct response marketing firm, has opened in San Anselmo, CA. Carolyn Goodman, formerly of the 360 Group,

• WPP in Exclusive Talks with Cordiant

  WPP Group has entered into exclusive, advanced negotiations to buy Cordiant Communications Group, outmaneuvering rival bidder Publicis Groupe. WPP and

• Simon Malls Courts Kids with Club

  Simon Property Group has enrolled 25,000 members in its Kidgits Club launching this month in 80 malls across the U.S. Clubs in each mall feature health,