Chief Marketer Staff

• Cross Media Marketing Enters Chapter 11 Bankruptcy, Will Liquidate Company

  Cross Media Marketing Corp., New York, filed for Chapter 11 bankruptcy protection on June 16. The filing, done in the United States Bankruptcy Court for

• Goodman Marketing Partners, A DM Agency, Opens

  Goodman Marketing Partners Inc., a full-service direct response marketing firm, has opened in San Anselmo, CA. Carolyn Goodman, formerly of the 360 Group,

• Simon Malls Courts Kids with Club

  Simon Property Group has enrolled 25,000 members in its Kidgits Club launching this month in 80 malls across the U.S. Clubs in each mall feature health,

• Live From DCI Boston: ROI is the Mantra

  Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it’s a different world. “Companies need to know

• Bernhart Associates Calls for Employment Survey Participation

  Direct marketers are invited to participate in the latest quarterly Bernhart Associates Executive Search survey of employment trends within the direct

• Live From DCI Boston: Brand the Process, Not the Product

  Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio. Diorio, author of “Beyond e: The

• Live from Ad:Tech: Two Way or the Highway

  (Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break

• Coca-Cola Admits Tampering With Burger King Promo

  A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages

• Nestl, Colgate Set Joint Venture for Oral-Care Confections

  Nestl S.A. and Colgate-Palmolive Co. this week announced a joint venture to sell oral-care gum and candies worldwide. Beginning in early 2004, the two

• ClientLogic to Manage IIR File

  The Institute for International Research has chosen ClientLogic Specialists Marketing Services to manage its 1 million-name file starting on July 1. The