Chief Marketer Staff, Author at Chief Marketer

Beefeater Sets Sail On Yacht Tour

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco

News Briefs

EASTWEST CREATIVE: New York City, has named Cliff Medney as director of concept development and Amy McPoland as account director. Most recently, Medney

Agencies

Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events

Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,

Direct Mail Invitations Drive Buyers to Land Rover Events

(Promo) Land Rover dropped 200,000 direct mail invitations last month to past and present Range Rover users to entice them to buy the 2004 model. The

MPC Mailing Promotes New ‘Platinum’ Status

Computer equipment DMer MPC is spending about $20,000 on a mailing this month to launch a “platinum” club for its best customers. The Nampa, ID firm,

Agencies

Nintendo’s Summer of Touring

Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

Mokrynski Wins Sundance List

Mokrynski & Associates Inc. is now manager of the Sundance catalog file. The file features 102,386 six-month buyers ($132/M), and 174,133 12-month ($122/M).

Live From the MeritDirect Co-op: Top 10 List of Myths on Selling to Government

Want to sell to the government? If you’re a business-to-business marketer, you should, said Mark Amtower, partner of Amtower & Co., which consults with

Dean Presidential Campaign Raises $3.6 Million Online

Howard Dean’s presidential campaign raised $3.6 million online during a 90 day period this spring, including over $3.4 million in June alone. The campaign

Short Cuts

MSN and eBay plan to expand a marketing agreement allowing MSN customers to receive direct links to eBay for search queries from the MSN home page. The