Chief Marketer Staff
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Agencies
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
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Traffix Takes Loss as Revenue Dips
Traffix Inc. reported a $1.6 million loss during its second quarter, compared with net income of $713,000 a year earlier. The online direct marketing
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Agencies
Loews Cineplex Kicks off Centennial Early
Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their
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Sears Sells Credit and Financial Products Business to Citigroup for $32 Billion
Sears, Roebuck and Co. has reached an agreement to sell its Credit and Financial Products business to Citigroup for $32 billion. The boards of directors
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Don Schultz to Keynote CADM Luncheon Meeting
Don Schultz, president of Agora Inc., a marketing consulting firm, will keynote the 48th annual luncheon meeting of the Chicago Association of Direct
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Napster Sets the Stage for a Comeback with Daring Kitty
It’s a good thing cats have nine lives, because the Napster Kitty now only has eight and is likely to lose several more if the first episode in an animated
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Reyes Joins Lake Group Media
Belkys Reyes has joined Lake Group Media Inc. as sales director within the list management division. Belkys had previously been a sales manager at MKTG
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Nike Buys Converse for $305 Million; Pitchman Denies Allegations
Nike announced last week that it has agreed to buy legendary basketball shoemaker Converse for $305 million. Formerly the dominant force in the basketball
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DoubleClick Introduces Rich Media Product
DoubleClick Inc., the online advertising company in New York has joined with Macromedia to offer a product that delivers rich media ads. The new product,