DoubleClick Inc., the online advertising company in New York has joined with Macromedia to offer a product that delivers rich media ads.
The new product, DART Motif has been created by integrating Macromedia Flash MX with DoubleClick’s DART ad management solutions.
About 30 publishers, advertisers and agencies are currently equipped to use this product.
DART Motif converts ad design calls into code that work with the ad-serving platform. Trafficking and reporting are offered by DART as well.
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