Chief Marketer Staff

• List and Database News

  Beatlefest Catalog and Ticket Buyers There are 135,000 buyers on this file. They have purchased tickets to the national Beatlefest celebrations since

• Agencies

  Dr Pepper/Seven Up Dangles $70,000 Grand Prize

  Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp

• Income, Revenue Up from MSC Industrial Direct

  MSC Industrial Direct Co. Inc. reported third-quarter net income of $13.2 million, up from $11.1 million a year ago. The Melville, NY-based maintenance,

• Postal Commission Meet Could Set Stage for Final Report

  Mailing industry groups anticipate that the meeting on Wed. July 16 of the President’s Commission on the U.S. Postal Service will give them a good idea

• Short Cuts

  Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship

• Agencies

  CPGs Cultivate Winning Web Strategies: Study

  Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among

• DoubleClick Introduces Rich Media Product

  DoubleClick Inc., the online advertising company in New York has joined with Macromedia to offer a product that delivers rich media ads. The new product,

• Illinois Sets Rules for Unsolicited E-Mail

  E-mail marketers face new restrictions when targeting consumers based in Illinois: According to a new law, all e-mail must contain a toll-free telephone

• News Briefs

  THE HOME DEPOT: has renewed its sponsorship for three years with CBS Sports as the title sponsor of its SEC College Football broadcasts through 2005.

• Agencies

  Loews Cineplex Kicks off Centennial Early

  Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their