Chief Marketer Staff

• News Briefs

  JAVELIN: an event marketing consortium based in St. Louis has opened a Los Angeles office and named Cindi Peltier vice president. A 10-year veteran in

• Jim Mack, Chairman of Frankel, Resigns

  Jim Mack, chairman of Frankel, a promotion marketing agency in the Publicis Groupe agency network, plans to resign Aug. 29 to pursue a life-long passion

• YUM! Revenue Dragged Down by Chihuahua Court Battle

  Yum! Brands reported lower second quarter earnings after taking a $35 million charge stemming from its court battle over Taco Bell’s famous talking Chihuahua.

• Pennsylvania Sues Firm Under Do-Not-Call Law

  A Texas firm has settled charges that it violated Pennsylvania

• Gays are More High-Tech Than Straights: Forrester

  Want to reach online-savvy consumers? Target gay men and lesbians, according to Forrester Research Inc. A new Forrester survey shows that 80% of gay men

• P&G Seeks Buyers for Sunny Delight and Punica

  Procter & Gamble is exploring alternatives for its Sunny Delight and Punica juice drink products including the sale of the brands and related assets.

• Volleyball Tour Signs on Four New Sponsors

  The Association of Volleyball Professionals last week announced that McDonald’s, Gillette, Wrigley’s and Nature Valley have signed on as tour sponsors

• Agencies

  CPGs Cultivate Winning Web Strategies: Study

  Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among

• Letters to the Editor

  : Your article is a little misleading. The prior

• DoubleClick Introduces Rich Media Product

  DoubleClick Inc., the online advertising company in New York has joined with Macromedia to offer a product that delivers rich media ads. The new product,