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Chief Marketer Staff

  • List and Database News

    EBN E-Mail Rubin Response Management Services Inc. is the new manager of the 4,331-name EBN e-mail list. EBN, formerly Electronic Buyers News, covers

  • Short Cuts

    Yahoo Japan Corp. has applied for listing on the Tokyo Stock Exchange, more than five years after its initial public sale of shares. The company’s market

  • Lands’ End Apparel Boosts Sears Store Sales

    Apparel sales were 2% to 4% higher during the second quarter for Sears stores carrying Lands’ End products than for those not featuring the brand. The

  • West Marine Posts Increase for Quarter

    West Marine Inc. posted net income for the second quarter of $19.8 million, compared to $15.8 million for the same quarter in 2002. Net sales for the

  • The Numbers Tell the Story

    60%of the US market 6+ years of age has purchased a brand due to a promotion in the past 12 months—and the percentage is growing. See chart for activity

  • Curmudgeon at Large: Tower of Babel…No, Make That Babble

    We all remember, from ancient Biblical stories, the tale of the Tower of Babel. What then passed for civilization reached such evil levels that the solution

  • Winning Odds

    Attractive odds for winning an instant-win game can contribute to overall concept appeal. But high participation may come at too high a cost. A client

  • List and Database News

    S&S Worldwide S&S Worldwide has placed its list on the rental market through MeritDirect. Founded in 1906, the firm sells craft kits and therapy and physical

  • Agencies

    Boomerang Breaks First Consumer Promo

    Cartoon Network’s classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion

  • Short Cuts

    Mindshare Design, an e-mail delivery company in San Francisco, has appointed Bill McGee to the position of vice president of marketing. McGee has been