Chief Marketer Staff

• Blair 2nd Quarter Net Income Down

  Blair Corp., the apparel cataloger, reported net income for the second quarter ended June 30, was $4.1 million, compared with net income of $7 million

• Loose Cannon: A Peck of Potential for Phone Prospecting

  Last week, I suggested that marketers reach out to inactive customers before Oct. 1, in hopes of making these customers fair game for outbound telesales

• List and Database News

  Victoria ALC of New York has won the management of this file of 704,673 subscribers to this monthly home, d

• Al Greer, Veteran Direct Marketer, Dies

  Al Greer, past president of the Direct Marketing Club of New York and founder of the San Diego Direct Marketing Association, has died. He was 67. A 1989

• Third Quarter Revenue Up for Advo

  Advo Inc. reported revenue of $289.7 million for the third quarter, compared to the previous year’s $280.9 million. The number of pieces per package grew

• The Man Behind Google’s Top-Ranking ‘Weapons of Mass Destruction’ Page

  If “weapons of mass destruction” are the buzzwords of the day, then Anthony Cox hosts the Web site of the hour. Cox is the man behind the Google “error”

• Lands’ End Apparel Boosts Sears Store Sales

  Apparel sales were 2% to 4% higher during the second quarter for Sears stores carrying Lands’ End products than for those not featuring the brand. The

• Outlook Group Reports Net Losses

  Outlook Group Corp. reported a net loss of $835,000 for its fourth quarter, off from earnings of $511,000 last year. The direct marketing services company

• Digital Delivery Will Help Sheet Music Sales: Survey

  Digital delivery of sheet music holds the potential to dramatically expand the sheet music market, according to a survey by Musicnotes Inc. The survey

• List and Database News

  EBN E-Mail Rubin Response Management Services Inc. is the new manager of the 4,331-name EBN e-mail list. EBN, formerly Electronic Buyers News, covers