Chief Marketer Staff

• Brown-Forman Taps New CMO; Repositions Rum Brand

  Brown-Forman Beverages named Mark McCallum chief marketing officer for the company’s spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia,

• Eziba Strikes Deals With Marshall Field’s

  (Catalog Age) EZiba is branching out. Since the North Adams, MA-based cataloger has recently obtained about $4 million in funding, along with a new credit

• Short Cuts

  Direct Response Financial Services Inc. has signed a letter of intent for $1 million with TAIO Investment Ltd., a Canadian private equity investment group.

• Alloy Hires John Glascott as Executive VP Sales

  Alloy, Inc. has hired John Glascott as executive VP-sales for 360 Youth, the firm’s youth marketing division. John Glascott Glascott will oversee New

• Credit Card Customers Want Customer Service, Flexibility: Study

  Great customer service is important when selecting a credit card, said 85% of consumers surveyed in a recent RR Donnelley panel on financial services.

• Spiegel Closes Two Facilities

  As part of a companywide consolidation effort, Spiegel Inc. will close a Rapid City, SD customer contact center that employs 240 and a Newport News, VA

• Lillian Vernon Goes to Wal-Mart

  (Catalog Age) The potential for branding opportunities. That

• When All Else Fails, Take Some Clothes Off

  There’s always coupons, P-O-P displays, sponsorships and other promotions. But one company took it a little farther last weekend, sending “streakers”

• Burger King Drops Frozen Coke after Promotion Debacle

  Burger King Corp. earlier this month issued a statement announcing that it will phase out frozen carbonated beverages, including Frozen Coke, from its

• DMA Sends Letter Against Do-Not-Spam List to Schumer

  The Direct Marketing Association has sent a letter to Sen. Charles Schumer (D-NY) opposing his proposal for a national do-not-email registry. The letter