Chief Marketer Staff

• CoolSavings 2Q Revenue Up, Closes Gap in Losses

  CoolSavings, Inc. has posted second quarter net revenues of $8.6 million, a 69% jump over $5.1 million, one year ago. Income was $0.1 million, versus

• Mail Stream: A Report on Incoming Direct Mail

  Critical Thinking mailed a catalog on the heels of the school year. Aimed at parents, the book features books and software for kids from pre-K through 8th grade.

• List and Database News

  Spa And Hot Tub Owners ICOM Information & Communications Inc. has introduced this file of 427.000 owners of spas and hot tubs sourced from its the TargetSource

• Live from NCDM: The Consumer Wants More (And Less)

  Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They stress intangibles over

• McDonald’s Targets Moms with Online Newsletter

  McDonald’s has revived McMoms, a direct marketing program targeting mothers that first debuted in 1994. The new McMoms effort will feature an online newsletter

• News Briefs

  THE NATIONAL RETAIL FEDERATION: has found that families with school-aged children will spend an average $450.76 on back-to-school items, up from $441.60

• Circle One Lands Birds Eye Foods

  Birds Eye Foods has named Circle One as its agency of record for Dry Grocery Division of brands. Circle One will develop and execute all marketing activities

• Draft Chicago Wins Branding Work for FLAVIA

  Draft Chicago has been named marketing communications agency of record, North America, for FLAVIA Beverage Systems, an inventor of brew-by-pack office

• Gruppo, Levey Forms Alliance With Jefferies & Co.

  Gruppo, Levey & Co., a boutique investment bank focused on the direct marketing and specialty retail industries, has entered into a strategic alliance

• Live from NCDM: Privacy Predictions

  Telemarketing may be in for some rough times during the next five years, which is how long the first rush of names on the federal do-not-call registry