McDonald’s has revived McMoms, a direct marketing program targeting mothers that first debuted in 1994.
The new McMoms effort will feature an online newsletter offering tips on parenting, women’s health and nutrition. Subscribers will also receive coupons and previews of Happy Meals toys in the future.
The promotion is currently regional with newsletters reaching about 10,000 mothers in Alabama, Illinois, Indiana, Kentucky, Michigan and Tennessee. A national rollout is being considered.
Regional print ads support. Bandy Carroll Hellige Advertising, Louisville, KY, handles.
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