Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They stress intangibles over tangibles. Many want to reengage with family.
But that doesn’t mean they want to engage with marketers, and that may account for the fact that at deadline almost 30 million had signed up for the Federal Trade Commission’s do-not-call list.
“It shouldn’t have been a surprise,” said J. Walker Smith, president of Yankelovich Inc.
According to Smith, this shift in priorities started in the late
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