Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Critical Thinking mailed a catalog on the heels of the school year. Aimed at parents, the book features books and software for kids from pre-K through 8th grade.

• NEBS Reports Loss in Quarter

  New England Business Service Inc. reported a net loss of $5.7 million for its fourth quarter, down from net income of $6.6 million last year. The Groton,

• Bristol-Myers Launches Internal Investigation

  Bristol-Myers Squibb Co. last week announced that it is conducting an internal review of its marketing practices to see if the company violated anti-kickback

• Norty Cohen to Depart Zipatoni

  Norty Cohen, COO and partner of The Zipatoni Co., plans to resign from the agency in August after 16 years to start a consulting business. He had been

• Live from NCDM: The Times Tones Up Its Circ Effort

  The New York Times has reduced its use of vertical response lists in favor of compiled files in an effort to increase its home-delivery subscription sales.

• Buick Signs on for Hartford PGA Tour Stop

  After Canon dropped out as a title sponsor one year ago, the Greater Hartford Open will be sponsored by Buick for the next three years starting in 2004.

• VNU Ups Stake in Directory Publisher

  Dutch publisher VNU will pay $24 million to increase its stake in Romania’s leading phone book publisher Pagini Aurii to 85% from 28%, according to wire

• Live from NCDM: Privacy Predictions

  Telemarketing may be in for some rough times during the next five years, which is how long the first rush of names on the federal do-not-call registry

• McDonald’s Targets Moms with Online Newsletter

  McDonald’s has revived McMoms, a direct marketing program targeting mothers that first debuted in 1994. The new McMoms effort will feature an online newsletter

• Circle One Lands Birds Eye Foods

  Birds Eye Foods has named Circle One as its agency of record for Dry Grocery Division of brands. Circle One will develop and execute all marketing activities