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Chief Marketer Staff

  • Promotion, Low Volume Hurts RJR

    RJ. Reynolds blamed increased promotion spending, such as discounting at retail, and lower volume for a 67% drop in net income to $70 million for the

  • Omnicom 2Q Revenue Up

    Omnicom Group, Inc. reported that second-quarter profit receive a boost by a weak dollar and revenues from recent acquisitions. Worldwide revenue for

  • List and Database News

    Americans for Judicial Reform There are 85,335 donors and activists who support a conservative judiciary system. List usage includes Americares, National

  • NEBS’s Murray to Step Down as CEO

    (Catalog Age) Robert Murray will step down as CEO of multi-title business forms cataloger New England Business Service on Jan. 1. Murray, who has led

  • Live from NCDM: The Whys Behind the Buys

    Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages. They are also the

  • Short Cuts

    Search engine company FindWhat.com has promoted Bob Protheroe to vice president of technology at the Fort Myers, FL firm. MDB Communications, Inc., Washington,

  • Reader’s Digest Revenues Up for Quarter, Year

    The Reader’s Digest Association Inc. posted revenues of $564 million for the fourth quarter ended June 30, up 3% from the $545 million reported in the

  • Equifax Pays FTC $250,000 Settlement

    Equifax Credit Information Services Inc. will pay $250,000 to settle Federal Trade Commission charges that the company’s blocked-call rate and hold times

  • Career Busters: New Job, New Rules

    You never get a second chance to make a first impression. That’s true for our professional and personal lives—at a job interview, a new client business

  • Mail Stream: A Report on Incoming Direct Mail

    Critical Thinking mailed a catalog on the heels of the school year. Aimed at parents, the book features books and software for kids from pre-K through 8th grade.