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Chief Marketer Staff

  • List and Database News

    Alternative Therapies in Health and Medicine VentureDirect Worldwide has updated the counts on the Alternative Therapies in Health and Medicine subscriber

  • News Briefs

    PROCTER & GAMBLE: has been given permission by the European Commission to take over German hair care group Wella. The $5.7 billion deal is the largest

  • Agencies

    SC Johnson Builds West Nile Buzz

    SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,

  • Vertis Sales Drop 7.7% in First Half of 2002

    Integrated marketing firm Vertis Inc. posted net sales of $377.3 million for the second quarter ended June 30, 7.7% below prior year’s quarter. For the

  • Allied Domecq Names Jim Clerkin President North America

    Jim Clerkin Jim Clerkin will become president of Allied Domecq Spirits, North America, On Aug. 1. Clerkin most recently served as president of Diageo

  • Alloy to Acquire Delia’s

    Online teen marketer Alloy Inc. has entered an agreement to buy Delia’s Corp., a seller of apparel to teenage girls, for approximately $50 million. Under

  • Truth Ads Debut in Movie Theatres

    Anti-smoking ads from the American Legacy Foundation target teens in movie theatres this summer. The latest flight of the “truth” campaign broke July

  • Alloy to Acquire Delia’s

    Teen marketing company Alloy Inc. has entered an agreement to buy accessories marketer Delia

  • Frankel Promotes Two

    Jennifer Cacioppo Promotion marketing agency Frankel has promoted Jennifer Cacioppo to executive VP, managing director and Jim Carlton to executive VP,

  • Promotional T-Shirt Catches a Crook

    After a federal employee received anonymous packages with insulting T-shirts and threatening letters, agents tracked the postage on one package back to