Chief Marketer Staff

• Happy One Hundred

  Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term

• What’s Wrong With This Picture?

  Recently we earned the opportunity to function as a brand’s agency for one of our clients a multi-billion dollar, multi-national corporation. Interestingly,

• Promotion innovator dies at 90

  In 1939, Robert R. Wechsler was a 26-year-old print salesman for promotion agency Einson-Freeman when he called on Philip Liebmann, the president of Liebmann

• Agencies

  August 1, 2003

   

• August 1, 2003

   

• News Briefs

  PROCTER & GAMBLE: has been given permission by the European Commission to take over German hair care group Wella. The $5.7 billion deal is the largest

• Frankel Promotes Two

  Jennifer Cacioppo Promotion marketing agency Frankel has promoted Jennifer Cacioppo to executive VP, managing director and Jim Carlton to executive VP,

• Promotional T-Shirt Catches a Crook

  After a federal employee received anonymous packages with insulting T-shirts and threatening letters, agents tracked the postage on one package back to

• Mailers Hope Commission Report Will Translate into Legislation

  Mailer groups praised the work of the President

• Allied Domecq Names Jim Clerkin President North America

  Jim Clerkin Jim Clerkin will become president of Allied Domecq Spirits, North America, On Aug. 1. Clerkin most recently served as president of Diageo