Chief Marketer Staff
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SK Telecom Steals World Cup and PMAA Gran Prix
Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore
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Agencies
Congress Mulls Postal Reform Bill
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
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Agencies
News briefs/directmag.com
7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including
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Agencies
THE THINKING BEHIND IT: ATTITUDINAL IMPERATIVES FOR DIRECT MARKETING
THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive
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Agencies
Customer Relationship Management: Breaking Down the Fourth Wall
In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they
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Agencies
Opt-Out Opportunity
My, it’s quiet. The telephone has simply stopped ringing, even at 9 a.m. on Saturday, which is the time that telemarketers usually like to call my house.
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Agencies
DIRECT listline
NEW LISTS American Cheerleader Junior The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures
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Agencies
U.S. Launches Armed Services Campaign
A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort
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Agencies
Tower of Babble
We all remember, from ancient Biblical stories, the tale of the Tower of Babel. What then passed for civilization reached such evil levels that the solution
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Facing Off Fairly
WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities