Chief Marketer Staff

• Magna Cum Loyalty

  If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

• Agencies

  Direct Mail: Opt Out, Screen Out, Throw Out

  Response Rates Are Down! proclaimed a recent full-page ad by one of the largest mailing list companies in the United States. Its bold tag line confronts

• Agencies

  CASTLE’S Poll

  Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

• Agencies

  Senate Toughens CAN-Spam

  A tougher version of the CAN-Spam bill was approved by the Senate Commerce Committee in June. Stronger provisions added since the bill was introduced

• Agencies

  Direct From Muldoon: Schedule Specificity

  The catalog coordinator was close to pulling her hair out as she had repeatedly downloaded the layouts and they kept coming up the same unsatisfactory

• Facing Off Fairly

  WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities

• Happy One Hundred

  Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term

• Agencies

  E-mail at Tiger Mountain

  The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos

• Agencies

  Tour Tutorial

  These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

• Agencies

  Direct.com: Beyond Data Collection

  If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony