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Chief Marketer Staff

  • Short Cuts

    Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president

  • Loose Cannon: Are We Not Men? We Are TiVo!

    J. Walker Smith recently discovered a word that summed up consumers

  • Not so easy livin’

    In the depths of the Depression, Ira Gershwin wrote of Summertime, and the livin’ is easy Of course, he was being ironic as he penned the lyrics to brother

  • Agencies

    HP Prints Out the Obvious

    So what have we here this issue? Advertising by committee strikes again! The committee in my imagination, in this case, is that of Hewlett-Packard Co.

  • Agencies

    We’re Having a Party

    When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

  • Tin Star

    Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines

  • Agencies

    Trucker Mailing Pulls 3.1% Response

    TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

  • Agencies

    Next: Reform That Works for Everyone

    OK, the President’s Commission on the U.S. Postal Service has finally issued its long-awaited recommendations for postal legislative change. Now what?

  • Agencies

    Difference Matters

    Difference is the most common thing in America nowadays. Everywhere you look, what you see is a kaleidoscope of difference and diversity. Look at household

  • Agencies

    News briefs/directmag.com

    7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including