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Chief Marketer Staff

  • FTC Warns Consumers of Do-Not-Call Scam

    The Federal Trade Commission issued a warning to consumers yesterday, urging them to beware of advertisements to call 1-900-DONOTCALL and pay $2.95 to

  • USPS Gets a New Inspector General

    The U.S. Postal Service Board of Governors has named David Williams as Inspector General of the USPS. He replaces Karla Corcoran, who retired on Wednesday

  • List and Database News

    CarPrices.com Walter Karl Inc. has been named manager of the CarPrices.com postal list, containing 500,000 names. These consumers have visited CarPrices.com

  • News Briefs

    MARVEL ENTERPRISES: has appointed Timothy Rothwell as president of its worldwide consumer products group. He will report to New York City-based Marvel’s

  • CuervoNation Campaign Seeks to Delay End of Summer

    (DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official

  • Second Quarter Sales Up for Restoration Hardware

    Catalog and internet sales jumped 46% to $14.1 million in the second quarter ended August 2 for Corte Madera, CA-based Restoration Hardware. Total net

  • DM Industry Suffers Drop in M&A Activity: Petsky Prunier

    Direct marketing M&A activity took a nosedive during the second quarter, according to Petsky Prunier. There were 223 transactions with an aggregate value

  • Agencies

    People Magazine Rolls Out Red Carpet

    Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and

  • Short Cuts

    Robert Evans was named managing director of risk management solutions for Scottsdale, AZ-based electronic payment firm eFunds Corp. He was previously

  • Williams-Sonoma Posts 16.5% Direct Sales Increase

    Williams Sonoma Inc. reported direct-to-consumer sales of $206.3 million for the second quarter of fiscal 2003, a 16.5% increase over the $177.1 million