Williams Sonoma Inc. reported direct-to-consumer sales of $206.3 million for the second quarter of fiscal 2003, a 16.5% increase over the $177.1 million during the same period in 2002.
The San Francisco-based cataloger and retailer attributed the growth to incremental net sales generated by the Pottery Barn, Williams-Sonoma and Hold Everything brands. But, said the company, the increase was partially offset by a decrease in the Chambers catalog due to increased prospecting and lower productivity.
Internet sales were $69.3 million in the second quarter ended August 3, an increase of 55.1% versus $44.7 million the second quarter of last year.
Overall, the company reported a revenue increase of 17% to $580.4 million for the quarter, compared to $495.6 million in the second quarter last year. Net revenues for the 26-week period increased 14.7% to $1.117 billion versus $974 million for the 26 weeks ended August 4, 2002.
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