Chief Marketer Staff, Author at Chief Marketer

Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.

Social

All-in-one social management solutions allow marketers to listen to what social users want

It’s good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.

For video marketing, CMOs are making more assumptions than using hard data to get it right.

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

Make sure you’re not making these four mistakes that can hurt brand loyalty.

Social

Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.

Social

New report details paid, earned and owned social media trends for the first quarter of 2014.

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.