Chief Marketer Staff
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want
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Marketing Automation Technologies: Good for Prospects and Customers
It’s good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.
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Agencies
Video Marketing: Using Hard Data Versus Assumption
For video marketing, CMOs are making more assumptions than using hard data to get it right.
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Agencies
Branded Videos Losing Ground to Individual Users Sharing Same Videos
Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.
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Agencies
Losing Loyalty? 4 Biggest Missteps
Make sure you’re not making these four mistakes that can hurt brand loyalty.
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.
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Burt’s Bees Puts Promotional Messages in Appointment Calendars
Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.
